Free Sell-Through Rate Calculator
What is Sell-Through Rate?
Sell-through rate (STR) is a key retail metric that measures what percentage of your inventory was sold over a specific time period compared to the amount received. It helps retailers understand how efficiently their inventory is moving.
How to Use This Calculator
Enter the number of units sold and the beginning inventory (or units received) for your selected time period. Our calculator will instantly determine your sell-through rate percentage.
Sell-Through Rate Calculator
Understanding Sell-Through Rate
- Units Sold: The total number of units sold during your selected time period.
- Beginning Inventory: The number of units available at the start of your time period.
- Time Period: The timeframe you're measuring (weekly, monthly, quarterly, etc.).
Benefits of Tracking Sell-Through Rate
Monitoring your sell-through rate provides valuable insights for your retail business:
- Identify fast and slow-moving products
- Optimize inventory purchasing decisions
- Evaluate effectiveness of marketing campaigns
- Improve cash flow by reducing excess inventory
- Make data-driven pricing and promotion decisions
Pro Tip
A healthy sell-through rate varies by industry, but generally 60-80% monthly is considered good for most retail businesses. Lower rates may indicate overbuying or weak demand, while extremely high rates could mean you're missing sales opportunities.